Research on China's Brand Development Strategy

Brand is the comprehensive embodiment of the competitiveness of an enterprise and even a country. Brand development is an important direction of China's economic and social development in the long run.

Commissioned by the National Development and Reform Commission (NDRC) and the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ), CIECC initiated the “Research on China's Brand Development Strategy” at the end of 2015 and formed an intermediate research report in January 2016. On this basis, the company participated in the drafting of Opinions of the General Office of the State Council on Giving Play to the Leading Role of Brands and Promoting the Upgrading of Supply and Demand Structure (GBF [2016] 44) which was released on June 10 for implementation, in which CIECC’s suggestions were widely adopted. At present, the company is strengthening investigation and research and refining the research report so as to provide solid support for the formulation, promulgation, and implementation of China’s Brand Development Strategy.

This is the first time that China has carried out comprehensive, in-depth, and systematic research on brand development. Its achievements and applications have pointed out the direction and tasks for China to promote the upgrading of supply and demand structure, and will certainly have a significant positive impact on national economic and social development.

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